Best Times to Buy a TV: Seasonal Sales and Discounts Explained

Purchasing a new television is a significant investment, often ranking just below buying a car or a home. With the current economic climate causing prices to rise, finding ways to save money has never been more important. While there are always deals to be had, the timing of your purchase can greatly influence the savings you can achieve. In this guide, we’ll explore the best times to buy a TV and how to navigate the market for the best deals.

Optimal Times for TV Purchases

There are three prime occasions throughout the year when buying a TV can yield substantial savings:

• Major Sales Events: Events like Black Friday and Cyber Monday are well-known for their discounts.
• Spring Season: This is when new models are released, often leading to significant markdowns on older inventory.
• Big Sporting Events: Major tournaments often trigger promotional sales from retailers and manufacturers.

Spring: A Season of New Releases

Each year, the Consumer Electronics Show (CES) in January showcases the latest TV technologies. As new models hit the market around March or April, retailers frequently discount last year’s stock to make room for the latest offerings. This timing provides an excellent opportunity for consumers to choose between the newest advancements and find great deals on models that still offer exceptional quality.

Sales Events You Can’t Miss

Annual sales events provide some of the best discounts on TVs:

• Black Friday and Cyber Monday: These sales take place the day after Thanksgiving and the following Monday, respectively, and are traditionally marked by substantial discounts across all electronics.
• Amazon Prime Day: While the timing can vary, this event typically occurs in July, offering competitive discounts on a wide range of products, including televisions.

Discounts During Sporting Events

Large sporting events like the Olympics, the World Cup, and the Super Bowl often come with enticing promotions from retailers eager to entice viewers to upgrade their home viewing experience. These occasions can lead to significant sales on TVs, making it a great time to invest in a new screen.

Understanding Discounts

Generally, larger TVs tend to see steeper discounts. While it might be tempting to go for the biggest screen available, many consumers find excellent deals on smaller sizes that fit their living spaces more appropriately. Additionally, last year’s models often see greater price reductions, making them a smart choice for those who don’t need the absolute latest technology.

Top Brands Offering Discounts

High-quality brands such as Sony, LG, Samsung, and Philips frequently offer discounts, but don’t overlook budget-friendly options from Hisense, TCL, and Toshiba. These brands can still provide solid performance at a more accessible price point.

Current TV Deals in the UK

• LG OLED42C2 (2022): £1399, now £855 at Amazon (save £544)
• LG C2 OLED 55-inch: £1699, now £1152 at Amazon (save £547)
• Sony XR-42A90K (2022): £1899, now £1299 at Amazon (save £600)

Current TV Deals in the US

• Samsung UN43TU7000FXZA: $329, now $277 at BestBuy (save $52)
• Insignia 55-inch F30 Series 4K Fire TV: $449, now $279 at BestBuy (save $170)
• TCL 55-inch 4K Smart LED TV: $499, now $299 at BestBuy (save $200)

With careful planning and timing, you can navigate the TV purchasing landscape to find the best deals that fit your budget and needs. Whether you’re looking for the latest technology or a solid, discounted model, knowing when and where to shop is key to making the most of your investment.