Most Anticipated Super Bowl Ads for 2025
Super Bowl 2025 is just around the corner, with the highly anticipated matchup between the Kansas City Chiefs and the Philadelphia Eagles set to take place on February 9 at the Caesars Superdome in New Orleans. While fans are gearing up for a thrilling game, another fierce competition is brewing: the quest for the most memorable Super Bowl commercial. With one in three Americans tuning in, brands are rolling out their most creative campaigns to make a lasting impression. Here’s a sneak peek at some of the standout ads we can expect this year.
Classic Nostalgia Meets Modern Humor
Hellmann’s Unites Stars for a Comedic Twist
In a delightful homage to the iconic film “When Harry Met Sally,” Hellmann’s brings together Meg Ryan and Billy Crystal in a charming deli setting at Katz’s Deli. This nostalgic ad not only elicits laughs but also positions Hellmann’s as the ultimate companion for your sandwich creations.
David Beckham’s Surprising Discovery with Stella Artois
Prepare for laughter as David Beckham stars in Stella Artois’ new ad, where he hilariously discovers he has a long-lost twin brother, “Other David.” Set in a cozy bar scene with fictional parents, this lighthearted ad is sure to keep viewers guessing until the big reveal on game day.
Star-Studded Celebrity Lineup
Pringles: Humor with a Twist
Pringles has enlisted a trio of stars—Adam Brody, Nick Offerman, and James Harden—for a comedic campaign filled with mustaches and mysterious shenanigans involving Pringles cans. This celebrity-packed ad promises to deliver laughs and keep fans on their toes as they wait for game day.
Uber Eats: A TikTok-Inspired Adventure
Martha Stewart, Charli XCX, and Matthew McConaughey come together for a unique campaign from Uber Eats. With humor that translates football into TikTok terms and McConaughey channeling the spirit of Mike Ditka, this ad is set to entertain a wide audience.
Innovative Campaigns and Fan Engagement
Bosch’s Quirky Pickle Jar Challenge
Bosch is making its Super Bowl debut with an amusing ad featuring Antonio Banderas helping a look-alike of Macho Man Randy Savage tackle a stubborn pickle jar. This quirky teaser not only promises laughs but also highlights Bosch’s innovative kitchen products.
Nestlé’s Coffee Mate Takes Center Stage
Nestlé’s Coffee Mate is stepping into the Super Bowl spotlight with its first-ever ad featuring country music icon Shania Twain. Anticipation builds as teasers hint at a lively and humorous campaign, marking an exciting new chapter for this beloved brand.
Interactive Fan Experience with Doritos
In a unique twist, Doritos is inviting fans to create their own commercials. The winning ad, judged by Kansas City Chiefs players in an “NFL Focus Group,” will earn its creator a whopping $1 million, fostering a strong connection between the brand and its audience.
Heartwarming Stories and Light-Hearted Fun
Bud Light’s Dynamic Duo
Shane Gillis and Post Malone are teaming up for Bud Light’s 2025 ad, showcasing their laid-back vibe as they arrive with Bud Light in hand. Expect plenty of laughs and camaraderie from this entertaining duo.
The Return of Budweiser’s Clydesdales
In a nostalgic ad titled “First Delivery,” Budweiser’s beloved Clydesdales tell the heartwarming tale of a young foal determined to deliver a wayward keg. Set to the soothing sounds of Bread’s “Let Your Love Go,” this ad is sure to tug at heartstrings.
Exciting Teasers and Unique Concepts
Reese’s Sweet Surprise
Reese’s has teased a spectacular eruption of chocolate lava in its upcoming Super Bowl spot. With visuals of fans rushing toward an erupting volcano, viewers are left eagerly anticipating the sweet surprise in store.
Luxury Travel with MSC Cruises
Orlando Bloom and Drew Barrymore bring their comedic flair to MSC Cruises’ vacation-themed ad. From playful mispronunciations to hilarious shark slide antics, their journey promises to be both entertaining and inviting.
Humor and Quirkiness Take Center Stage
NerdWallet’s Beluga Whale
NerdWallet delivers a whimsical twist by featuring Kieran Culkin as the voice of a genius-level Beluga whale, answering personal finance questions. This quirky concept aims to make financial advice more relatable and engaging.
GoDaddy’s Entrepreneurial Spirit
GoDaddy’s ad features “Fallout” star Walton Goggins promoting his real-life eyewear brand, “Walton Goggins Goggle Glasses.” The commercial cleverly blends humor with entrepreneurial themes, showcasing GoDaddy’s services.
A Day in the Life with Coors Light
In Coors Light’s ad, “Veep” star Timothy Simons faces comedic challenges on set. After struggling to deliver his lines, he finds solace in a cold Coors Light, only to be replaced in a humorous twist.
Competitive Spirit and Outlandish Humor
Michelob Ultra’s Pickleball Showdown
Willem Dafoe and Catherine O’Hara take to the pickleball court in Michelob Ultra’s playful campaign. Joined by sports legends, they bring competitive energy and a refreshing take on light beer.
Totino’s Absurd Adventure
Tim Robinson leads a bizarre, outer-space-themed ad for Totino’s Pizza Rolls, featuring Sam Richardson and an alien visitor. This absurd humor is bound to leave audiences entertained and amused.
FanDuel’s Interactive Showdown
Peyton and Eli Manning are at the center of FanDuel’s “Kick of Destiny 3,” an interactive pre-game field goal challenge. This sibling rivalry invites fans to partake in the excitement leading up to kickoff.
A Thrilling Finale with Häagen-Dazs and Squarespace
Häagen-Dazs treats viewers to an action-packed ice cream truck chase, filled with suspense and excitement. Meanwhile, Squarespace offers a teaser hinting at an imaginative journey through cyberspace, creating anticipation for its debut.
Addressing Real Issues with Hims & Hers
Hims & Hers is using its 60-second spot to tackle important conversations around obesity and the weight-loss industry, showcasing their treatment plans and medications. This bold move aims to promote health and wellness during the Super Bowl.
Celebrating Community with Taco Bell
Taco Bell’s ad shines a spotlight on its fans, featuring customers who captured moments at Live Más drive-thru cams. By focusing on everyday people, this ad is both relatable and engaging, even with Doja Cat’s involvement.
Conclusion: A Super Bowl to Remember
The Super Bowl 2025 commercials are shaping up to be an exciting blend of humor, nostalgia, innovation, and star power. From heartwarming tales like the Budweiser foal to laugh-out-loud moments from Taco Bell and Pringles, brands are competing for attention in unique and creative ways. With millions of viewers tuning in globally, these ads are set to leave a lasting impact, potentially overshadowing the game itself.
What Super Bowl 2025 ad are you most excited to see? Share your thoughts with us!
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